SheKnows Media, a major women’s lifestyle and information content provider, launched a new health and wellness theme focusing on endometriosis at this year’s annual #BlogHer conference, which took place June 22-24 at Orlando, Florida.
Last year’s #BlogHer16: Experts Among Us event in Los Angeles generated at least one billion Twitter impressions and 200 articles in the press, the company said.
Attendees at last week’s #BlogHer17 joined more than 2,000 bloggers, writers, social media influencers, entrepreneurs, industry luminaries and brand executives in a range of activities related to health and wellness.
Two disease awareness campaigns — Get in the Know about ME in EndoMEtriosis and Healthy EPIsodes — took center stage at the #BlogHer17 conference. On June 23,Dr. Rebecca Brightman, a prominent obstetrician-gynecologist, led an interactive demonstration to help women identify and address the symptoms of endometriosis.
Despite its debilitating symptoms, endometriosis — a common and often painful disorder of unknown cause — women can suffer for up to six to 10 years before receiving a proper diagnosis. It affects up to one in 10 women in the United States.
The Healthy EPIsodes event at #BlogHer17 aimed to educate women on how to listen to their gut in making healthy dietary choices while continuing to enjoy eating foods they love. At least 60 million Americans suffer from digestive health disorders each year, and the Healthy EPIsodes campaign maintains that learning to eat right can help women experiencing digestive discomfort to manage gastrointestinal symptoms. EPI refers to exocrine pancreatic insufficiency, an under-recognized GI condition.
Both campaigns are sponsored by the global biopharmaceutical company AbbVie.
“Open, honest and straightforward dialogue about issues impacting women’s health and well-being is fundamental to empowering them to lead the life they choose,” Samantha Skey, president and chief revenue officer at SheKnows Media, said in a press release, praising the two awareness campaigns “that strive to have a real, lasting impact on women’s lives.”